Music Video Production
Your song.
A visual that lasts.
A music video is the face of the song. It helps decide whether someone hits play, whether a playlist editor notices and whether a booker remembers the name.
How we approach a music video
What matters most isn't the budget. It's one question: do the pictures fit the music? We think that through together – from the first idea to the final cut. No stock footage. No forced look.
Music videos from our studio.
QULT – “Epische Fanfaren”
John Home – “Blood Brothers”
QULT – “Schall und Rauch”
Which music video fits your song.
Before we talk shoot days, we ask what someone should feel once the song ends. The format follows from that, not the other way round. Most of the music videos we shoot are one of these forms, or a mix of them.
Performance video
The band or artist plays the song in a location that fits the music. Lives on lighting, camera work and an edit cut to the rhythm of the song. Often doable in a single shoot day.
Story video
A narrative that makes the lyrics or the mood of the song visible, with actors and several scenes. Needs more preparation: script, casting, locations.
Performance & story
The combination of both. The performance anchors the artist in the song, the scenes in between give it depth. Often the strongest solution.
Live session
Like a performance video, just without playback: the band actually plays the song, picture and sound happen in the same moment. Strictly speaking that's a small concert film, and we plan it that way too – more under Concert Films.
Short formats
We cut Reels, Shorts and TikToks from the same shoot, in portrait format and tailored to the platform. Why the full video is still worth it: this article.
Still not sure?
Many people arrive with a feeling, a mood or an image. That's enough as a starting point. We develop the concept together in the first conversation.
Music video pricing: no packages.
Building blocks.
A music video happens in three phases: pre-production, shoot and post-production. For a performance video at your location, pre-production is small; for a story with several locations it’s a project of its own: script, location scouting, shot list, casting, set design.
Every video is planned around the song. That's why we don't sell packages but building blocks: which ones you need, and how many, we work out in the first conversation. Location, costumes or casting you can bring yourselves or hand to us.
All prices incl. 19% VAT, net price below. If there's a fixed budget, tell us upfront – then we'll plan the concept around it.
Typical price ranges
Calculated from the building blocks above. Where a video lands depends mainly on shoot days, crew and post-production – a direction, not a promise. Live sessions are planned like a small concert film.
- 1–2 shoot days, lighting optional
- 3–4 days of editing & grading
Ideal for bands with their own rehearsal room or stage, social-media-focused releases.
Get in touch- 1–2 shoot days with crew
- Set-up, studio rental, 4–5 days of post
Ideal for artists without a suitable location of their own, VFX-heavy or abstract concepts.
Get in touch- 2–3 shoot days with crew
- Pre-production, 6–8 days of post
Ideal for performance-and-story combinations, videos with several moods.
Get in touch- 3 or more shoot days, script & casting
- Actors booked separately
Ideal for music videos with their own narrative, festival or label submissions.
Get in touchWhat drives the price
- Number of shoot days
- Number and type of locations, filming permits
- Crew size: camera, lighting, sound on set
- Actors, dancers, extras
- Lighting setup, drone and specialty equipment
- Travel, accommodation and catering for shoots away from home
- Concept, storyboard and moodboard
- Editing cut to the rhythm of the song
- Colour grading and a consistent visual language
- VFX and motion graphics, if wanted
- Short formats for Reels, Shorts and TikTok
A bigger budget doesn't automatically make a video better, it just opens up more possibilities. Why a cheaper music video sometimes works better is in our article Budget vs. Concept.
For a first quote, we just need the song (or a demo), your rough idea and your timeframe. If there's a fixed budget, tell us upfront – then we'll plan the concept around it.
From idea to video.
First conversation
We listen – what do you have in mind? What fits the music? What's your budget? No pitch, just a conversation.
Concept
We develop a visual direction that suits the music – with storyboard, moodboard and locations.
Pre-production
Location scouting, casting, filming permits, gear booking, schedule – we organise everything.
Shoot
1–3 shoot days depending on scope. Professional camera and lighting setup, plus a drone if you want one.
Post-Production
Editing, colour grading, VFX and audio sync. You get a rough cut to sign off on.
Delivery
Final version in all formats – YouTube (4K), Instagram Reels, TikTok, etc. Ready to publish.
Why you can hear the music in the edit.
We work with music every day – mixing, composing, on set for concert films. It shows: playback runs in sync so every lip movement lines up, and the edit follows the beat and the arc of the song.
If the song itself isn't finished yet, we offer that separately too: Mixing & Mastering and Music Production.
More on Music Videos.
What we actually think about during concept and production, and why.
See all articlesFrequently Asked Questions about Music Videos.
What we work with.
Camera
- Blackmagic Design, ARRI, RED, Fujifilm, Sony
- RAW & 4K acquisition
- Cinema lenses
- Gimbal & Steadicam stabilisation
- Drone: DJI (licensed operator)
- Lighting design & mood lighting
Editing & Colour Grading
- DaVinci Resolve Studio
- Professional colour grading
- VFX & motion graphics
- Output: YouTube 4K, Instagram Reels, TikTok
- All formats: H.264, H.265, ProRes
- DCP (cinema file) on request
On-Set Audio & Post
- Avid Pro Tools Ultimate
- On-set recording: boom operator
- Shotgun mic: Sennheiser MKH, Røde NTG
- Boom pole & accessories
- Field recorder: Sound Devices / Zoom F-series
- Wireless: lavalier system (Sennheiser)
- Playback sync on set
Your next music video.
Give us a quick outline of what you have in mind – we'll get back to you within 24 hours with first thoughts.